How We Choose Our Coffees
Folks who make coffee their profession understand – there are many steps to a great cup. It starts with green beans, and involves roasting, brewing and serving. The green beans alone require a certain depth of knowledge, including genetics, growing regions, processing techniques, sorting, and shipping. Let’s take a look at how we choose our coffees.
Some of the criteria we use to purchase green coffees are cup quality, seasonal growing cycle, price, and availability. Since we began roasting in 1982, weâ€™ve looked the world over for the best beans each producing country offers. Weâ€™ve always maintained a large variety of types from the majority of coffee growers.
Itâ€™s important to represent many specialty coffees. When you are asked what the best coffee is, the answer is not set in stone, but comes when youâ€™re able to choose from among the many terrific growths available at any given time.
Each roaster uses various, personalized criteria to buy and evaluate their green purchases. At Coffee Express, we use a number of trusted importers, based on both the east and west coast. We look for a combination of coffees we need, and those that are available for a limited time.
Cup quality is never always 10, on a scale of 1 â€“ 10. After all, if everything were a 10, you wouldnâ€™t need a scale! So, you try to shoot for that elusive 10 at all times, but you choose from whatâ€™s available. I believe everyone has a slightly different bar, and weâ€™ve kept ours very high for going on thirty years. We reject coffee below that bar, no matter how much itâ€™s needed.
Today, our process for choosing coffees has led to nearly three decades of – we hope – some of the best tasting coffee you can find.
We hope you enjoy drinking our coffee as much as we enjoy roasting it for you!